Providing micro-level information on trades and consumer location, and the strong need to answer two critical business questions of
“Who are my consumers?”
“Where do they/will they buy my products?”
were the crux of the business. SpotOn integrated the retailer’s profile, consumer demographics and consumption pattern databases with a geographic mapping system. The outcome was a dashboard with associated reports that place ward-level data, analysis, mapping and consumer segmentation functionally on the Client’s desk to drive business informed decisions.